LA LANGUE.

“La Langue” started life as a high-gloss toothbrush commercial… with one wicked twist. We bought pre-roll space on YouTube and let the spot run like any other beauty ad; more than 100,000 viewers watched, clicked, and arrived at a french-only product page ready to purchase a brush that never existed. Their “Buy Now” button rewired to a real website instead, turning a moment of impulse shopping into a playful detour that exposes how easily desire can be manufactured and redirected. Loved that project – something similar is in the pipeline.